A Collaboration With Danish Illustrator Mads Berg

We are thrilled to share more details of our collaboration with renowned Danish illustrator Mads Berg, featuring some of our iconic pieces of furniture in his striking work.

As part of our celebratory year, designer Mads Berg, widely known for his modern Art Deco inspired style, has created a series of illustrations of our most iconic designs. The 600 limited edition prints, numbered and signed by the artist, featured six design icons by BoConcept: Imola armchair, Charlotte chair, Amsterdam sofa, Madrid tables, Kingston table & Princeton chair, Cupertino desk & Ottawa chair.

Mads Berg is one of the world’s most prominent artists in his genre. His main fields of work are brand illustrations, key visuals, posters, maps, advertising and editorial illustrations, cover art, murals, map design, icon design, and type design. Art Deco is one of Berg's main influences, as well as other styles such as Art Nouveau and Futurism.

When asked about this collaboration, Berg says that “what he really appreciates about Nordic furniture design is the fact that it’s driven by simplicity and functionality, that every element is there for a reason. Of course, you can also have some details that are only there for decoration purposes, and that’s actually what Art Deco is mainly about. By blending these two worlds together, that's when the magic happens.”

His goal with this project was to create a varied and interesting set of art with each piece looking different and unique, but still working well together as a series. In order to achieve this, a different background colour was used in each illustration, still consistent with the brand palette. Berg explored the way in which the light plays with the shape of each design and how the shadow is cast on the floor beneath it. He also introduced "actors" into some of the pieces to show that the designs are at their best when someone is interacting with them.

To find out more about Mads and see more of his work, visit his website.