BoConcept expands the Princeton family

Since its debut last year, the Princeton chair has become a global sensation, quickly becoming one of our best-selling designs. It’s now available in our Orlando fabric and as a bench seat.

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The Princeton chair combines elegance and comfort in a stunning way. The chair's visual appeal invites you to investigate how each curve adds comfort and style. Enjoy Princeton's elegant embrace and add a feminine, exquisite touch to your dining space.

The chair's cocooning appearance not only adds visual appeal, but it is also shaped to follow the curve of your body for excellent support and comfort. The Princeton chair's exquisite base follows the contour of the seat and is placed on the outside to add an edge to the organic design. The ergonomic design of the soft seat ensures your comfort even during long dining sessions.

This design direction is rooted in the consumer's increased value of home – a sentiment that is especially relevant in these unprecedented times. The home is now more than just a place for rest, relaxation, and entertainment; it is also central to life, identity, self-improvement, and care. Because of this desire for indulgence and sanctuary, there is a demand for soft, cocooning forms, high-comfort materials, and organic curves.

The new 2022 collection brings two great additions to the Princeton family:

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Princeton dining chair, beige Skagen fabric (left), Princeton dining chair, dark grey Orlando fabric (right)


Princeton chair now available in Orlando fabric

This chair is ideal for the trade market due to its elegant and tactile weave and easy-to-maintain qualities. Now available, £299 (retail price).


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Princeton bench, stone Estoril leather


The Princeton bench

Following a recent BoConcept campaign, the term "harder working home" was coined to describe space-optimized homes that can handle the many new functional demands we place on them. Moving multi-purpose/context items around the house is a great way to increase utility while saving space. This segment is perfectly suited to the Princeton bench. Lightweight, move the design from the hallway or bedroom to the dining table, adding extra seating space and a hygge feeling for dinner guests. Benches are ideal for trying to squeeze guests into for large gatherings. Now available, from £739 (retail price).

These are just a few of the possibilities for Princeton. Over 120 fabrics and leathers are available, as well as a variety of leg colours. You can create your own one-of-a-kind chair to match your project. The Princeton is also available as a barstool for those who have breakfast bars.

Visit us in-store, call us at 020 7383 3226, or email us at tradelondon@boconcept.co.uk to learn more about how you can incorporate the many different variations of the Princeton chair into your projects.

Also, don't forget to look through our lookbook to see our incredible 2022 collection.