CASA PALMA. MIAMI VIBES AND SCANDINAVIAN SENSIBILITIES

Looking to bring some Scandinavian style to a multi-million-dollar residential project in Miami, the developer turned to BoConcept to provide the hygge. Let’s take a look at how our iconic Danish design brand influenced the outcome of this Miami home…

A tonal Scandinavian colour palette to compliment this beautiful Miami living space.

When a Norwegian investor placed a brand-new 20-million-dollar villa on the real estate market in Miami, he prioritised infusing the house with a Scandinavian atmosphere. The interior really had to evoke the feeling of "hygge" – this was very important to the client’, says Senior Design Consultant at BoConcept Miami, Daniela Contreras, ‘And with the BoConcept interiors, we were able to fit out the house with furniture and accessories that all shared the same taste and feel.’ The investor came across BoConcept in Miami somewhat by chance, whilst out on a walk. ‘Seeing the furniture and going through the possibilities with the design team, he quickly became convinced that this was the right match for his property “. This is the brand I want,” he told them.’

Featuring the Hampton Sofa, the perfect way to create a cosy social setting.

BoConcept was far from unknown to the architects already involved in the project (Borges + Associates). In fact, the Imola swivel chair had already been placed in one of the renderings of the project, and most likely, the choice of this piece of Danish design, with its natural curves, clean lines and strong expressions of comfort, had made a lasting impression on the client. One of the most important priorities was to maintain a sense of open perspectives in relation to the villa's large interior spaces as well as to its relationship with the outside. This was accomplished with deep, low-profile seating, set within simple, airy layouts. ‘The colour tones and materials chosen were kept as natural and calm as possible, hanging on to the idea of a Scandinavian ambience, while matching the surfaces of the building,’ says Contreras.

The Iconic Cupertino desk adding style and functionality to this home office.

The US in particular, when investors build and sell real estate at this level, it is common practice
to pre-decorate interiors to offer potential buyers a fuller, more rounded experience than they may alternatively have stepping into an empty space. The furniture, though, is most often the same – stocked in a warehouse and used over and over again for various different properties. ‘The involvement of the investor was quite rare in this case; he really had a clear idea of what he wanted to propose to potential buyers,’ adds Contreras, ‘He gave us a lot of freedom in the design process, but his brief was clear and specific. And he invested in all the furniture, making sure that all aspects of the project were thought through and well-paired.’

Adding style and personality to bring the room to life with a more unique look.

BoConcept designs are conceived to create a sense of quality, warmth and charisma, no matter the size and scale of the project, and Villa Palma demonstrates exactly that. ‘Even though the house didn’t have an owner yet, it had to reflect a certain lifestyle and the Miami ‘vibe’ concludes Contreras.

If you have a property that you would like to stand out from the crowd, get in touch with our design team to discuss how we can collaborate to make this happen! Visit our office in our Tottenham Court Road flagship showroom, call us at 020 7383 3226, or email us at tradelondon@boconcept.co.uk to discuss how we can help you today.