How to Live Danishly: The Style Philosophy

Discover how Danish design blends calm, clarity and quiet confidence — and how your next project can harness its effortless, timeless appeal.

The Aarhus collection

Danish design has long been admired for its serenity, simplicity and effortless sense of style. But beyond the clean lines and quietly elegant forms lies something deeper: intention. Every piece is designed to serve a purpose, bring comfort, and contribute to a calm and considered home.

For trade buyers, designers and developers, this approach offers a blueprint for crafting interiors that feel both beautifully resolved and remarkably easy to live in. Here, we explore the principles behind Danish style – and how our latest collections bring these values to life.

Three core elements of Danish style

Functionality

Simplicity

Light

1. Functionality

In Danish design, every piece earns its place. The Hauge dining table epitomises this, with an extendable form made for both everyday living and special occasions. It is beautifully crafted, practical and designed to adapt – a hallmark of true Danish functionality.

2. Simplicity

Great design never shouts. The Aarhus collection, with its softly rounded edges and solid wood frame, creates space to breathe. It’s a reminder that pared-back forms often deliver the most impact, especially in contemporary residential or hospitality settings.

3. Light

Light is central to Scandinavian living. Soft neutrals, pale tones and natural materials help reflect light and create an uplifting atmosphere. When applied thoughtfully, this principle opens up space, enhances wellbeing and contributes to the unmistakably calm feeling of Danish interiors.

Santiago extendable dining table, Seoul dining chair

Aarhus: Danish design, reimagined

Designed by ARDE, the Aarhus living collection represents the future of Danish furniture. Crafted according to circular design principles, Aarhus offers a modern interpretation of mid-century forms, with a distinctly Danish wooden frame and modular construction.

Clean architectural lines, rounded wooden trims and a choice of Natural Oak or Dark Oak finishes allow Aarhus to integrate seamlessly into a variety of project settings. Every component is designed to be repaired, replaced or recycled, extending the product’s lifecycle and reducing environmental impact — a valuable consideration for commercial and Build-to-Rent clients.

Hauge: Dining the Danish way

Refined yet versatile, the Hauge dining collection brings together timeless shapes and modern craftsmanship. Designed by Henrik Pedersen, its wooden details and gentle curves echo Denmark’s rich design heritage.

Whether it’s the dining table, chairs or bar stools, each piece combines minimalism with warmth, enhancing the everyday while offering durability suitable for residential, hospitality or mixed-use developments. Hauge pieces work beautifully as stand-alone items but are also designed to form a cohesive dining space – an important consideration for designers specifying for larger schemes.

Element: A bedroom built around you

The Element bedroom collection, created by Danish designer Morten Georgsen, puts comfort and customisation at the forefront. This fully modular concept allows designers to tailor a bed to the needs of any space – from boutique hotels to high-end apartments.

Headboards can be personalised with timber finishes, textiles or plush hotel-style silhouettes, while optional lift-up storage keeps the bedroom calm, clutter-free and intuitively functional. Matching Element storage pieces echo the clean lines of the bed, creating visual harmony across the room.

Bolzano sofa and armchair, Expose coffee table and Eden footstool

By focusing on thoughtful design, harmonious materials and a light, calm palette, you can bring this uniquely Danish sense of ease into any project, crafting spaces that feel welcoming, grounded and beautifully considered.

Apply for a trade account & get in touch

Becoming a BoConcept trade partner opens the door to exclusive benefits—from bespoke discounts and customisation options to a dedicated account manager and real-time project insights. Apply today and discover how we can support you every step of the way.

To learn more, visit our flagship showroom on Tottenham Court Road, call us on 020 7383 3226, or email tradeenquiries@boconcept.co.uk—our team will be happy to help.