INTRODUCING: THE NEW KOLLEKTION
Timeless shapes, neutral tones and a focus on multifunctional pieces: the New Kollektion just launched by BoConcept celebrates 70 years of Ekstraordinær.
All the new pieces reflect BoConcept’s values and heritage: expert craftsmanship, quality without compromise, and unique Danish design.
In a world that is rapidly changing, with consumers often forced to redefine their lifestyles, the Kollektion was developed to respond to these new needs and desires.
A period of change has led to redefining our spaces and the way we use them. Time with friends and family feels more precious, and the items that we cherish have a deeper meaning.
The Kollektion includes brand new designs and new versions of beloved existing pieces, created to meet new consumer needs and habits, such as working from home and spending more time in multifunctional spaces at home.
The pieces have been developed by Danish designers Henrik Pedersen and Morten Georgsen, two long-term collaborators behind BoConcept’s most iconic designs.
Henrik Pedersen uses his innate sensibility to produce captivating designs; including the iconic Imola chair.
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Henrik Pedersen
Henrik Pedersen’s designs offer a warm minimalism; a luxury that calls to you without the needless lexicon of ornamentation and glitz. His design language is a blend of comfort, natural curves, clean lines, and honest materials—honesty being one of his mantras.
Always with the user in focus, Henrik sacrifices his own predispositions and puts all his energy into optimising feelings, trends, craftsmanship, and functionality in a way that puts the user in focus. Buying a Henrik Pedersen piece allows you to express yourself without compromise.
Pedersen says, "I don’t do this for money or fame. My passion is creating good products that can be used by customers around the world."
Working for BoConcept for more than 25 years, Morten’s designs and talent have proved timeless, and with their simple beauty, they always fit the modern home.
Morten Georgsen
Incorporating Danish minimalism, Morten Georgsen is a master of creating storage concepts and beautiful tables. Focusing on elegant functionality, Morten skilfully creates designs that both look good and work in the home. It is in this cross-section of beauty and functionality that Morten operates. Every element of his designs has a purpose, ensuring minimalist, functional, and elegant pieces made for living.
When you combine pleasing proportions with beautiful colours, materials, and craftsmanship, you create a design that evokes a good feeling.
Discover the NEW KOLLEKTION here. In the coming weeks, we will be featuring some of the new pieces that are a part of the NEW KOLLEKTION... Stay tuned!
Visit our office in our Tottenham Court Road flagship showroom, call us at 020 7383 3226, or email us at tradelondon@boconcept.co.uk to discuss how we can help you today. Apply online to take advantage of many great trade benefits, such as exclusive savings on all full-price products with no minimum purchase and much more. Find out more about opening a trade account.