Before a single piece gets specified, every successful interior starts with a mood. Here are six directions currently shaping our thinking — and the kind of furniture each one calls for.
Featuring Solhavn project, image accredited to BoConcept Sydney
Ask any specifier what makes a scheme feel resolved rather than assembled, and the answer is rarely "the right sofa." It's the right story — a consistent thread of colour, material and proportion that runs from the entrance lobby through to the last bedside table, so a resident, guest or buyer feels the intention the moment they walk in.
Over the past few months, we've been developing the next chapter of our furniture package collection, and it's given us the chance to properly interrogate six distinct design directions — each one built around a different way of living, and each one answering a different kind of brief. We'll be bringing the full collection, complete with configurations and pricing, to market later this year. For now, here's the thinking behind it — and the type of furniture each direction leans on.
This is where Nordic simplicity meets something quieter and more considered — a Japandi-influenced palette of light oak, soft neutrals and organic form that never feels cold or clinical.
The furniture here does the least visual "shouting" of any direction, and that's deliberate. Beds with sculptural, curved headboards and a solid timber frame that reads as furniture in its own right, not just somewhere to sleep. Rounded, modular sofas in soft, low-pile fabric. Dining chairs with a gently curved back and natural oak legs, grouped around a round table in warm, visible-grain timber. Nothing lacquered, nothing glossy — texture and warmth do the work that colour would do elsewhere.
It's a direction we increasingly recommend for wellbeing-led developments and schemes where a calmer, more grounded interior helps residents properly switch off.
Greystar Madrid project, Scandi inspired room
If Urban is about restraint, Metropolitan is about character. This direction takes the same clean contemporary foundation and deepens it — dark greys and black grounded by warm wooden accents, creating an interior with real presence.
Here we're looking at dining chairs with organic, cocooning backs and slim, sculptural legs — pieces that soften a dark palette rather than adding to its weight. Round or oval dining tables read as more sociable than a rectangular equivalent, especially set against warm dark-oak media units and coffee tables with a slim, architectural metal frame. Upholstery leans towards richer, deeper tones — charcoal, ink, forest — always with enough tailoring to keep it feeling considered rather than heavy.
We'd reach for this direction in city apartments, executive lettings or any scheme that needs to feel a little more assertive — spaces designed for residents who want their home to feel as considered as their wardrobe.
Greystar Madrid project, Metropolitan inspired room
Urban living rarely asks for more space — it asks for smarter space. This direction is built on that principle: a light, contemporary palette and furniture that earns its place in rooms where every centimetre counts.
Think modular sofas with a slim, compact footprint and clean, unfussy lines — designs that flex to fit an awkward corner without losing their shape. Pair that with a small-scale accent armchair that punches above its size, an occasional table with a slim black metal frame, and dining furniture sized to suit a genuinely compact footprint rather than scaled down from something larger. Storage stays low, light and unobtrusive — matte white or pale lacquer, black legs, nothing that competes for attention.
This is the palette for city-centre apartments, compact BTR studios and any scheme where the design has to work as hard as the floorplan.
Riga Bosques project
Riga Bosques project
Biophilic design has moved well beyond a plant in the corner, and this direction reflects that shift properly — organic silhouettes, warm timber and a layered palette of greens that feels grown rather than decorated.
Expect a tailored sofa in a deep, dusty botanical velvet or bouclé — structured enough to hold its shape, soft enough to invite you in. A cocooning armchair in a lighter, complementary neutral keeps the palette from tipping too dark. And for the coffee table, we'd look past timber altogether towards something more sculptural — raw, minimalist concrete or a similarly tactile material — which does exactly the job a green palette needs: contrast, without competing for colour.
This is a direction that rewards natural light and generous windows, making it a strong fit for garden-facing apartments, courtyard schemes and amenity spaces designed around a slower pace.
Nera Living project
Industrial doesn't have to mean cold. Our take pairs dark upholstery and black metal detailing with warm natural wood, so the result feels architectural rather than austere — bold, but still liveable.
Look for a dining table with a monochrome, minimalist frame and a narrow top — the kind of piece that suits a smaller footprint without feeling like a compromise — offset by chairs with a lighter, more sculptural leg detail. An accent armchair with an exposed black metal frame and a warm oak armrest sums the whole direction up in a single piece: structure and softness, working together rather than against each other. Media units and coffee tables stay dark and low, letting the architecture of the room do more of the talking.
We'd point to this palette for converted industrial buildings, loft-style apartments or any scheme where the architecture itself already has a strong, confident character to work with.
Omega Pure project
Every collection needs a direction that simply doesn't compromise, and this is ours. Luxury brings together sculptural forms, rich textures and elegant metallic accents into an interior that feels timeless rather than trend-led — indulgent, but never showy.
Here the sofa sits low, with soft curves and deep, lounge-like proportions rather than a rigid, boxy frame. Dining chairs are fully upholstered and sculptural rather than simply framed — pieces you'd happily leave without a tablecloth in sight. Coffee and dining tables lean towards a pillar-shaped base in warm marble or stone-effect ceramic, adding exactly the kind of material richness this direction depends on, while bedroom furniture picks up the same language with channel-tufted headboards and warm wood or dark lacquer finishes.
This is the palette we reach for on flagship developments, penthouses and any scheme where the interior needs to match the ambition of the address.
Embassy Gardens project
What ties all six directions together isn't a colour or a material — it's the same question, asked six different ways: what does this building need its interiors to say? Get that answer right, and the furniture specification almost writes itself.
We'll be bringing the full collection to market later this year, with each of these six directions built out into complete, ready-to-specify packages across one, two and three-bedroom configurations. In the meantime, if you're working on a scheme and want to talk through which direction fits, we'd love to hear from you.
Becoming a BoConcept trade partner opens the door to exclusive benefits—from bespoke discounts and customisation options to a dedicated account manager and real-time project insights. Apply today and discover how we can support you every step of the way.
To learn more, visit our flagship showroom on Tottenham Court Road, call us on 020 7383 3226, or email tradeenquiries@boconcept.co.uk—our team will be happy to help.
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