Seeing eye to eye: BoConcept and Karim Rashid

Renowned designer Karim Rashid and BoConcept have founded a successful collaborative relationship based on shared values.

Karim Rashid and BoConcept have found kindred spirits in one another, sharing both visions and values.

BoConcept and Karim Rashid launched their first project together ten years ago—a collaboration that has since resulted in several products and a successful, ongoing partnership. "While I was attending the Salone del Mobile in Milan, I was approached by the only man tall enough to speak to me eye to eye! It turns out it was Claus Ditlev Jensen. I was very flattered to be invited to work with BoConcept because I've respected their brand for so long and even purchased some of their furniture. It pays to wear my signature pink or white suit so prospective clients can spot me!", says Rashid.

The Ottawa sofa is part of the Ottawa collection, the first product lines launched by Karim Rashid for BoConcept.

The Ottawa sofa series contains several elements which can be customised into various combinations and organic shapes, especially suitable for larger lounge areas.

The first project, the Red Dot-awarded Ottawa collection, showed just how the approaches of designer and manufacturer result in such a suitable match. Both parties are particularly conscious of how people live in urban environments in this day and age: what are their specific needs and what kinds of contemporary and distinctive objects can be intriguing yet comfortable in these settings.

The Ottawa sofa series contains several elements which can be customised into various combinations and organic shapes, especially suitable for larger lounge areas.

By listening carefully to the manufacturer and understanding the production methods as well as their brand culture, Rashid proposes designs that engage with the company on several levels: "With the companies I end up working with, we tend to have a similar sensibility to begin with. And then it’s a question of really trying to have a good collaboration. So, at the end of the day, even though my name is attached to this, it takes a lot of people to make it happen."

Rashid adds, "BoConcept makes really qualitative, progressive design, and most importantly, they make it accessible through their global presence and price level, so more people can live with contemporary design, which has long been my agenda."

If you would like to discuss working with us please get in touch with our trade team who would be delighted to hear from you. Visit our office in our Tottenham Court Road flagship showroom, call us at 020 7383 3226, or email us at tradelondon@boconcept.co.uk to discuss how we can help you today.