NEW Collection: Meet the Soulful Seoul Dining Chair

We are proud to introduce our stunning new dining chair, Seoul, designed by Henrik Pedersen. With Seoul, we have not only satisfied the need for a highly requested wooden chair, but also perfectly encapsulated the essence of our Danish design heritage. 

Designed by Henrik Pedersen, Seoul’s soft curves are characterised by wood's wonderfully tactile qualities, a sleek look without compromising on comfort.

Grounded in principles of simplicity, craftsmanship and quality materials, Seoul stands as a testament to our determined commitment to the BoConcept core values. Its clean lines, understated elegance, and attention to detail pay homage to the timeless design traditions that have defined Danish design for generations, yet with a modern and contemporary touch. 

In a world where sustainability is becoming increasingly important, one of the most impactful ways is to adopt the 'buy less, buy better' philosophy. This principle emphasises the importance of investing in high-quality, durable products that are built to last. Traditional wooden chairs stand as a shining example of this principle in action. Unlike fleeting trends that come and go with the seasons, wooden chairs stand the test of time with their ageless quality and everlasting design expressions. The Seoul legs and back are crafted in FSC® certified solid oak wood, making the chair the epitome of honest wood craftsmanship.

Anchored in principles of simplicity, the dining chair’s short armrests and angled legs will bring a quiet elegance to any space.

Seoul is available in three colours, offering versatility to complement a variety of interior styles. Each option brings its own distinct character. Remember to celebrate the natural diversity of wood. Its varied colour and grain patterns, including the veneer seat, reflect the chair's authentic beauty. These differences are not flaws but add character to its aesthetic. The Natural oak option offers the clean lines and simplicity of the classic light Scandinavian design. As opposed to the traditional and rich depth of Dark Oak, or the more modern edge of the Black-stained Oak option.

Available in three enduring shades, the option for upholstery ups Seoul's comfort factor. Its simple shape brings with it a light expression. 

There are two distinct options for the Seoul chair seat, each catering for different preferences and needs. For those seeking luxurious comfort and a touch of elegance, the upholstered seat is the perfect choice. Available in the full fabric and leather collection, it adds a layer of sophistication while beautifully complementing all wooden colours. Or for a more minimalist aesthetic the wooden seat is an excellent option at a competitive price level.

With the introduction of Seoul, we are taking a big step forward in making our dining chair collection even more relevant and modern. Seoul is not just about looks. It is about embracing sustainable living and blending tradition with modernity.

Contact us

To find out how we can help with you today, get in touch with our team who will be happy to help.   Come and visit our office in our flagship Tottenham Court Road showroom, call us at 020 7383 3226, or email us at tradeenquiries@boconcept.co.uk to discuss how we can help you today.