The new Ø lounge chair and Flora collection bring together sculptural comfort and artistic storytelling to contemporary interiors.

New Ø lounge chair and Flora collection
We are excited to introduce the Ø lounge chair, the first furniture design from our Global Artistic Director, Helena Christensen. Making her design debut, Christensen reimagines what a lounge chair can be: not a sofa, not a chair, but something in between. With its oversized silhouette and cocooning form, Ø offers a personal sanctuary — a “cosy island” for the home.
Inspired by the natural beauty of Denmark’s many islands, Ø invites a sense of calm and retreat into contemporary interiors. Its generous curves and embracing scale create an enveloping comfort designed to nurture body and mind. More than just a seat, Ø is a standalone statement piece that balances sculptural form with inviting function — equally suited to private residences, boutique hotels, or executive lounges.
A sensory experience in texture and form
Christensen’s vision extends beyond shape to touch. Ø launches in Lucca, a new fabric she designed exclusively for us. Soft, tactile, and richly textured, it enhances the chair’s deeply sensory qualities. With three supportive back cushions and an expansive seat, Ø delivers restorative comfort that supports relaxation, reflection, and moments of pause within today’s busy environments.

Helena Christensen with her new collection pieces
The Flora collection
Alongside Ø, Christensen has developed her Flora collection of accessories, uniting art, nature, and craftsmanship. This season introduces large-format floral artworks, sculptural pieces, a hand-tufted rug in Celestial Yellow, and ceramic vases inspired by organic forms. The collection also features plush Teddy cushion, crafted with Linie Designs, which echo Christensen’s focus on warmth, tactility, and layered storytelling within interiors.
Emotional design with timeless appeal
For Helena, interiors are as much about feeling as they are about form. “I wanted to create a chair you can fall into and let your thoughts wander,” she explains. This philosophy translates into pieces that enrich spaces not only visually but emotionally — designs that bring narrative, comfort, and personality into trade and contract projects.

New Ø lounge chair in white Lucca
With Ø and the Flora collection, we offer trade professionals more than new products. These are pieces that express Danish heritage while meeting the demands of modern specification — furniture and accessories that can anchor a space, introduce tactile richness, and create a sense of sanctuary. Whether shaping residential developments or hospitality settings, Helena Christensen’s debut designs provide a distinctive blend of artistry and function.
Apply for a trade account & get in touch
Becoming a BoConcept trade partner opens the door to exclusive benefits—from bespoke discounts and customisation options to a dedicated account manager and real-time project insights. Apply today and discover how we can support you every step of the way.
To learn more, visit our flagship showroom on Tottenham Court Road, call us on 020 7383 3226, or email tradeenquiries@boconcept.co.uk—our team will be happy to help.