New AW25 Collection, New Inspiring Collaborations

We proudly present our new AW25 collection, from Helena Christensen’s design debut to bold new bedroom concepts, the season is a celebration of intentional living.

The Milano collection by CLAUDIO BELLINI Studio 

This season, BoConcept introduces the next chapter in our journey of the Art of Living Danishly. For AW25, we return to the roots of Danish culture — a design tradition built on craftsmanship, simplicity, and finding luxury in life’s quiet moments.

The new collection reflects one of Denmark’s most cherished philosophies: slowing down and living with intention. In a world that moves fast, our designs celebrate the value of deliberate living, purposeful spaces, and timeless aesthetics.

The Ø chair and accessories designed by Helena Christensen

At the heart of AW25 are fresh collaborations with some of the most exciting voices in contemporary design: Helena Christensen, CLAUDIO BELLINI Studio, ARDE, and Morten Georgsen. Each brings their own perspective to Danish simplicity, while together they continue to position BoConcept as a leader in design innovation.

Among this season’s hero pieces are the Milano collection by CLAUDIO BELLINI Studio, the Aarhus sofa by ARDE, and Helena Christensen’s debut lounge chair, Ø — alongside new bedroom concepts, Element and Bolzano, that respond to the growing trend for holistic bedroom living. These launches not only strengthen BoConcept’s reputation for modern design, but also show how Danish heritage continues to evolve for contemporary lifestyles.

The Aarhus sofa designed by ARDE

For our trade and contract partners, the new AW25 collection opens new opportunities to specify designs that balance beauty, sustainability, and flexibility. From circular thinking in the Aarhus sofa to modular bedroom systems and expressive accessories, the collection meets the rising demand for spaces that are as functional as they are inspiring.

The Element collection designed by Morten Georgsen

Over the coming weeks, we’ll be exploring each collaboration in detail — from Bellini’s architectural approach to Christensen’s artistic vision — and sharing how these stories can enrich your projects.

AW25 is more than a collection. It’s a reminder of what design can do: bring clarity, comfort, and a sense of living well.

Apply for a trade account & get in touch

Becoming a BoConcept trade partner opens the door to exclusive benefits—from bespoke discounts and customisation options to a dedicated account manager and real-time project insights. Apply today and discover how we can support you every step of the way.

To learn more, visit our flagship showroom on Tottenham Court Road, call us on 020 7383 3226, or email tradeenquiries@boconcept.co.uk—our team will be happy to help.